4h ago
Marketing Specialist - Website Optimisation
Romania
full-timemid RemoteWeb hosting and domains
Tech Stack
Description
You will manage and optimize the 123 Reg website, using analytics and experimentation to improve conversion rates and revenue. You'll collaborate cross-functionally and take ownership of your workload.
Requirements
- 2+ years experience in Marketing supporting website performance, digital marketing, or marketing operations.
- Hands-on experience with analytics tools such as Google Analytics, QuickSight, FullStory or Tableau.
- English fluency with confidence communicating and presenting to teams.
- Experience with ecommerce websites and understanding of CRO and SEO.
- Experience with Sitecore, Contentful, or similar enterprise CMS platforms.
Responsibilities
- Conduct quantitative and qualitative website analysis using tools like QuickSight, FullStory, and analytics platforms.
- Build reports and insights to identify user friction points and optimization opportunities.
- Drive the experimentation programme by crafting hypotheses and deploying experiments using Hivemind.
- Build and optimize landing pages and customer journeys using CMS platforms Sitecore and Contentful.
- Collaborate cross-functionally with Content, SEO, SEM, Email, Marketing Ops, and UX teams.
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