4h ago

Marketing Specialist - Website Optimisation

Romania
full-timemid RemoteWeb hosting and domains

Tech Stack

Description

You will manage and optimize the 123 Reg website, using analytics and experimentation to improve conversion rates and revenue. You'll collaborate cross-functionally and take ownership of your workload.

Requirements

  • 2+ years experience in Marketing supporting website performance, digital marketing, or marketing operations.
  • Hands-on experience with analytics tools such as Google Analytics, QuickSight, FullStory or Tableau.
  • English fluency with confidence communicating and presenting to teams.
  • Experience with ecommerce websites and understanding of CRO and SEO.
  • Experience with Sitecore, Contentful, or similar enterprise CMS platforms.

Responsibilities

  • Conduct quantitative and qualitative website analysis using tools like QuickSight, FullStory, and analytics platforms.
  • Build reports and insights to identify user friction points and optimization opportunities.
  • Drive the experimentation programme by crafting hypotheses and deploying experiments using Hivemind.
  • Build and optimize landing pages and customer journeys using CMS platforms Sitecore and Contentful.
  • Collaborate cross-functionally with Content, SEO, SEM, Email, Marketing Ops, and UX teams.
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