12h ago
Performance Marketing Manager
Barcelona, Spain
full-timemid Hybridgaming
🛠 Tech Stack
💼 About This Role
You'll join Scopely's Marketing team to manage and optimize large-scale User Acquisition budgets for mobile games. Your work will directly drive profitable growth across platforms like Meta, Google, and emerging channels. This role offers the chance to contribute to globally successful titles like MONOPOLY GO! and Pokémon GO.
🎯 What You'll Do
- Manage and optimize large-scale User Acquisition budgets for profitable growth
- Execute and scale mobile campaigns across Meta, Google, and emerging channels
- Design and run A/B, multivariate, and marketability tests to improve performance
- Analyze campaign, funnel, retention, and LTV metrics to drive data-informed optimization
📋 Requirements
- 3+ years of experience in User Acquisition or performance marketing, preferably in mobile gaming
- Proven track record of scaling growth through paid acquisition channels
- Hands-on experience with Google Ads, Meta, and AppLovin platforms
- Strong analytical skills and ability to make data-driven decisions in fast-paced environments
✨ Nice to Have
- Experience with DSP, ad networks, and rewarded advertising
- Advanced Excel skills and experience with Looker or similar data visualization platforms
- Knowledge of AI tools for marketing optimization
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 💻 Hybrid work model in Barcelona
- 🎮 Work on top mobile games like MONOPOLY GO! and Pokémon GO
📨 Hiring Process
Estimated timeline: 2-4 weeks · AI estimate
- 1Recruiter Screen· 30 min
- 2Hiring Manager Interview· 45 min
- 3Technical/Strategy Interview· 60 min
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