Description

You will measure, analyze, and explain the impact of paid media investments, focusing on performance, incrementality, and ROI across the full funnel. You will connect paid media data with product usage and financial outcomes to guide investment decisions.

Requirements

• Strong analytical depth and data ownership
• Experience with paid media measurement and ROI analysis
• Ability to turn complex analyses into clear recommendations
• Proficiency with attribution models and incrementality frameworks
• Partnership with product, growth, and finance teams

Responsibilities

• Conduct full-funnel performance analysis across paid media channels
• Integrate media data with product and business outcomes
• Measure awareness and consideration campaign impact using MMM and incrementality tests
• Develop models for volume, ROI, and investment forecasting
• Design and analyze experiments (A/B tests, holdouts) to measure incremental impact