Tech Stack

Description

You will define and scale Builder's market positioning, own competitive strategy and analyst relations, and lead go-to-market for product releases. This strategic role involves crafting category narratives and enabling sales teams in a fast-moving AI product development space.

Requirements

• 7+ years producing content for B2B SaaS companies, ideally developer-focused
• Experience defining category narratives, not just product messaging
• Experience engaging with industry analysts
• Understanding of enterprise buying cycles and multi-persona sales
• Technical fluency with modern frontend frameworks (React, Next.js, Vue) and AI-driven tooling

Responsibilities

• Define and evolve Builder's positioning as an AI product development platform
• Shape category language and competitive positioning against AI IDEs, prototyping tools, and headless CMS
• Lead analyst relations strategy with firms like Gartner and Forrester
• Develop persona-specific messaging for engineering leaders, product stakeholders, and marketing teams
• Conduct win/loss and competitive analysis to refine differentiation and messaging