Description

You will drive go-to-market efforts for CarGurus' dealer products, partnering with product and sales teams to shape roadmaps and execute strategies. Your work ensures dealer customers understand the value of our products through compelling positioning and sales enablement materials.

Requirements

• Bachelor's degree (writing-intensive or quantitative major preferred)
• 4+ years experience, with 2+ in product marketing preferred
• Very strong written and verbal communication skills
• Proven experience developing and executing GTM strategies for B2B products
• Ability to thrive in fast-paced environment and manage multiple projects

Responsibilities

• Partner with product and sales across product lifecycle to shape roadmap and execute GTM strategies
• Represent the voice of the customer using NPS and insights to inform product roadmap
• Develop product positioning, messaging, and marketing collateral for dealer products
• Support creative strategy for B2B demand generation and customer retention
• Manage cross-functional projects and drive decision-making autonomously