4h ago
Director of Demand Generation and Digital Marketing
Remote
โจ $150k-$200k / yearest.
full-timelead Remotecybersecurity
๐ผ About This Role
You'll lead the global demand generation and digital marketing function at RegScale, a CCM platform for GRC. Your core impact will be delivering a highly qualified pipeline and SQLs through strategy, execution, and measurement. This role offers the chance to build and scale a demand engine in a high-growth B2B cybersecurity SaaS environment.
๐ฏ What You'll Do
- Own global DG and digital marketing function with full pipeline accountability
- Build and execute integrated demand strategy across paid media, ABM, SEO, email
- Define and execute ABM strategy in partnership with Sales
- Own webinar strategy and execution with clear pipeline targets
๐ Requirements
- 10+ years of B2B demand generation or performance marketing in cybersecurity SaaS
- Proven track record building and scaling integrated demand programs that deliver measurable pipeline
- Direct experience managing a team and operating as a player-coach
- Deep fluency across digital marketing stack and analytics
โจ Nice to Have
- Vendor references within the cybersecurity event and partner ecosystem
- Experience in high-growth SaaS companies with evolving processes
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Technical/Strategy Presentationยท 60 min
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