💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in competitive global markets. Your work will directly impact user acquisition, retention, and monetization through data-driven experimentation. This role offers significant autonomy to drive scalable growth initiatives at a global scale.

🎯 What You'll Do

• Define product marketing strategy including segmentation and positioning.
• Lead cross-functional teams to deliver growth initiatives.
• Optimize full-funnel performance with strong LTV focus.
• Conduct market research and drive A/B testing experiments.

📋 Requirements

• 5–7+ years in product or growth marketing for B2C digital products.
• Proven ability to impact revenue, conversion, and retention metrics.
• Expertise in segmentation, positioning, and go-to-market strategy.
• Strong understanding of performance marketing channels (Google, Meta, TikTok).

✨ Nice to Have

• Experience with CRM tools and landing page optimization.
• Background in cross-functional or matrix organization leadership.
• Hands-on experience with data analytics platforms.

🎁 Benefits & Perks

• 🏖️ Fully remote work opportunity.
• 📅 28 days paid vacation plus 7 wellness days yearly.
• 💵 Medical expense compensation up to $1,000 gross annually.
• 📚 50% reimbursement for training and conferences.
• 🖥️ Home office reimbursement up to $1,000 every 3 years.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Case Study Presentation· 60 min