🛠 Tech Stack

💼 About This Role

You'll develop and execute lifecycle marketing strategies to drive subscriber engagement and retention for Business Insider's core audience. You'll optimize email campaigns and collaborate cross-functionally to transform casual readers into loyal subscribers.

🎯 What You'll Do

• Support execution of email marketing campaigns across user journey
• Use data and segmentation to build personalized lifecycle campaigns
• Collaborate with Editorial, Product, and Analytics on engagement initiatives
• Audit email programs and run A/B tests for optimization

📋 Requirements

• 4+ years in lifecycle, retention, or email marketing
• Hands-on experience with email campaign execution
• Familiarity with ESPs and lifecycle tools (e.g., Iterable)
• Comfortable working with data to evaluate performance

✨ Nice to Have

• Experience in subscription-based business models
• Basic knowledge of HTML and email coding best practices

🎁 Benefits & Perks

• 🏖️ Flexible PTO
• 👶 16 weeks of parental leave
• 🩺 Comprehensive medical, dental, vision
• 💰 Matched 401k plan
• 🚇 Commuter benefits

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Technical/case interview· 60 min