🛠 Tech Stack

💼 About This Role

You'll own the Meta channel for AlphaNovel, an entertainment tech product with over 6 million users. You'll turn bestselling novels into viral ad strategies, analyzing each title to create unique visual campaigns that drive success rate. This role offers full ownership and strategic freedom to scale budgets and impact a top-3 product in its niche.

🎯 What You'll Do

• Build creative strategy by analyzing content and identifying growth opportunities
• Manage full creative cycle from idea generation to designer briefs
• Analyze performance data and develop hypotheses for title success
• Collaborate with growth manager, media buyers, and designers

📋 Requirements

• 2+ years in performance marketing with CPA, CTR, and success rate metrics
• Analytical and strategic thinking with data-driven decision making
• Autonomy and ownership over Meta channel responsibilities
• English B2 for working with English-language content

✨ Nice to Have

• Experience building or mentoring a team
• Passion for storytelling
• Creative writing skills to craft compelling copy

🎁 Benefits & Perks

• 🏥 Medical insurance
• 📚 Training, courses, conferences
• 🏢 8 infrastructure teams for support

🚩 Heads Up

• Role title mentions Meta focus but no specific Meta experience required beyond general performance marketing
• Mentions full creative cycle but lacks clear career progression or team size