💼 About This Role

You'll lead the product marketing strategy for new B2C digital products, defining positioning, messaging, and go-to-market execution. You'll drive full-funnel performance across acquisition, onboarding, activation, retention, and monetization with a strong focus on LTV. This role offers significant autonomy and the opportunity to directly impact revenue and product success at a global scale.

🎯 What You'll Do

• Define and own product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with a strong LTV focus
• Conduct market and user research for actionable insights

📋 Requirements

• 5–7+ years of experience in product marketing or growth marketing within B2C digital products
• Proven ability to impact core business metrics such as revenue, conversion rates, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Experience with A/B testing and data-driven decision-making

✨ Nice to Have

• Solid understanding of performance marketing channels (Google, Meta, TikTok)
• Experience with CRO and funnel optimization techniques
• Strong leadership skills in cross-functional organizations

🎁 Benefits & Perks

• 🏖️ 28 paid vacation days per year
• 🌿 7 wellness days annually
• 📚 50% reimbursement for professional training and conferences
• 🏥 Health benefits up to $1,000 gross for medical expenses
• 🖥️ Home office setup reimbursement up to $1,000 every 3 years

📨 Hiring Process

Estimated timeline: 2-3 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min