💼 About This Role

You will own PandaDoc's full lifecycle campaigns function, leading a team to engage customers from prospect education through expansion. Your core impact will be driving an engaging, delightful journey for both self-serve and sales-assisted customers, using AI as a force multiplier to scale experimentation and personalization. You'll partner across Growth Marketing, Product, Sales, and Customer Success to deliver measurable outcomes.

🎯 What You'll Do

• Define and refine lifecycle campaign strategy across prospect, adoption, expansion, and retention.
• Lead and develop a team of Campaign Managers, each owning a distinct lifecycle stage.
• Oversee integrated campaign execution ensuring major campaigns land across the full lifecycle.
• Use AI and system building to scale experimentation velocity and team impact.

📋 Requirements

• 6+ years in B2B lifecycle or integrated campaigns marketing.
• 3+ years leading and developing high-performing teams.
• Track record of building lifecycle programs that drive MQLs, pipeline, activation, retention, and revenue.
• Hands-on experience with marketing automation platforms and CRM tools.

✨ Nice to Have

• Experience in a dual-motion B2B environment (self-serve and sales-assisted).
• Strong analytical instincts with ability to turn data into experimentation strategy.

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Team Presentation· 60 min