2h ago

Growth Marketing Manager, PLG

San Francisco Office

$130k-$180k / yearest.

full-timemid Hybridcybersecurity

🛠 Tech Stack

💼 About This Role

You'll own the free-to-paid conversion motion for Semgrep's developer audience, turning organic users into pipeline. You'll sit on the Global Campaigns & Growth Marketing team and drive PQL strategy and growth experimentation. This high-visibility role builds the playbook for product-led growth.

🎯 What You'll Do

  • Define and own the free-to-paid funnel with clear KPIs
  • Build programs converting high-intent users to sales
  • Partner with Product to design and run growth experiments

📋 Requirements

  • 4+ years in growth marketing at a B2B SaaS company
  • Hands-on experience with PLG or developer-led GTM motion
  • Deeply data-driven with funnel instrumentation skills

✨ Nice to Have

  • Experience with developer or technical audience
  • Familiarity with product-led sales signals

🎁 Benefits & Perks

  • 🏖️ Unlimited PTO
  • 🏥 Health insurance
  • 📈 Equity
  • 💰 Competitive salary
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