2h ago
Growth Marketing Manager, PLG
San Francisco Office
✨ $130k-$180k / yearest.
full-timemid Hybridcybersecurity
🛠 Tech Stack
💼 About This Role
You'll own the free-to-paid conversion motion for Semgrep's developer audience, turning organic users into pipeline. You'll sit on the Global Campaigns & Growth Marketing team and drive PQL strategy and growth experimentation. This high-visibility role builds the playbook for product-led growth.
🎯 What You'll Do
- Define and own the free-to-paid funnel with clear KPIs
- Build programs converting high-intent users to sales
- Partner with Product to design and run growth experiments
📋 Requirements
- 4+ years in growth marketing at a B2B SaaS company
- Hands-on experience with PLG or developer-led GTM motion
- Deeply data-driven with funnel instrumentation skills
✨ Nice to Have
- Experience with developer or technical audience
- Familiarity with product-led sales signals
🎁 Benefits & Perks
- 🏖️ Unlimited PTO
- 🏥 Health insurance
- 📈 Equity
- 💰 Competitive salary
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