2h ago
Senior Creative Specialist, Dynamic Creative
Los Angeles, United States
full-timemidMarketing & Advertising
Tech Stack
Description
You will collaborate with a data-driven creative team to lead dynamic creative optimization (DCO) campaigns, bridging media, data, and creative strategy. You'll analyze performance, manage production, and advise clients on using DCO and generative AI to enhance creative impact.
Requirements
- 2-3+ years online advertising experience
- 1+ years campaign reporting and analysis
- 1+ years working with creative production teams
- Proficiency in Excel, Google Sheets, and data analysis tools
- Client-facing experience across industry verticals
Responsibilities
- Lead DCO campaign architecture and execution across channels
- Manage creative production from scoping to delivery
- Analyze campaign performance and derive actionable insights
- Present performance reports to clients and internal teams
- Leverage AI to optimize creative workflows
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