Tech Stack

Description

You will process and analyze conversations in digital channels to identify key insights and brand opportunities. You'll also analyze owned channel analytics, monitor digital and social crises, and generate performance reports to support content strategy.

Requirements

• 3+ years of experience in content and digital data analysis
• Experience with data visualization tools
• Strategic thinking focused on results
• Strong communication and public presentation skills
• Familiarity with the automotive category preferred

Responsibilities

• Analyze digital channel conversations to identify insights and brand opportunities
• Monitor and analyze owned channel analytics for key insights
• Conduct test and learn programs on owned channels and campaigns
• Monitor daily conversations for communication opportunities or potential crises
• Generate daily and monthly reports on content performance and social listening