Description

You will lead demand creation media strategy, influencer partnerships, and brand collaborations to elevate Life360's brand and widen customer acquisition. You'll work with a hybrid agency partner, the creative team, and cross-functional teams, blending strategic and tactical execution.

Requirements

• 7+ years in brand-oriented paid media (digital, social, TV, OOH)
• Track record of creativity in media beyond standard placements
• Proven experience managing 8-figure paid media budgets
• Experience procuring and managing successful influencer deals
• Deep understanding of marketing measurement methodologies (MMM)

Responsibilities

• Develop and optimize paid media programs for awareness and consideration
• Ensure optimal channel/message fit with creative team
• Identify and manage influencer partnerships with agency support
• Identify and manage brand partnerships licensing or collaborations
• Assess performance of influencer and brand deals via analytics