💼 About This Role

You'll design and execute a comprehensive GTM strategy for Roblox across Latin America, serving as the first local marketing hire. Your work spans social, influencer, partner, and event marketing to build a unified brand voice across diverse markets. You will be the fulcrum of all the region's outbound activity.

🎯 What You'll Do

• Design a scalable marketing framework for Tier 1 and Tier 2/3 markets
• Oversee transcreation of marketing assets in Spanish and Portuguese
• Lead product launches and prioritize markets based on data and fit
• Build community through influencer partnerships and localized social channels
• Identify and secure presence at key regional conferences and trade shows

📋 Requirements

• 8+ years of marketing experience with a pan-regional focus across Latin America
• Native or bilingual proficiency in Spanish and Portuguese, plus English
• 5+ years in Consumer Tech with understanding of LATAM mobile-first behaviors
• Experience managing marketing in diverse environments with policy nuances

✨ Nice to Have

• Ability to advocate for regional needs at a US-based HQ
• Data-driven scrappiness in low-data environments

🎁 Benefits & Perks

• 🏖️ Flexible hybrid work with 3 days in office
• ✈️ Extended orientation at HQ
• 📈 Growth opportunities at a leading gaming platform

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Panel Interview· 60 min