7h ago

Demand Generation Marketing Manager

New York City Metropolitan Area

โœจ $120k-$160k / yearest.

full-timesenior Hybridhealthcare

๐Ÿ›  Tech Stack

๐Ÿ’ผ About This Role

You'll own top-of-funnel growth for new logo acquisition at HHAeXchange, the leading homecare technology platform. Your core impact is turning the public website into a measurable conversion system and translating marketing investment into qualified pipeline and revenue. This hybrid role is ideal for a commercially minded marketer who uses data to drive decisions and tighten Sales-Marketing handoff.

๐ŸŽฏ What You'll Do

  • Own new logo acquisition strategy and pipeline generation across priority segments.
  • Operate the public website as a measurable conversion system through CRO and experimentation.
  • Manage paid media investment (search, social, retargeting) and optimize budget allocation.
  • Build and run a structured experimentation roadmap using GA4, HubSpot, and Salesforce data.
  • Analyze full-funnel performance and partner with Sales to improve handoff quality.

๐Ÿ“‹ Requirements

  • 5โ€“8+ years in growth marketing, performance marketing, or demand generation.
  • Proven track record of owning and hitting pipeline or revenue contribution targets directly.
  • Experience designing and running a structured CRO or A/B testing program end-to-end.
  • Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms.

โœจ Nice to Have

  • Experience owning digital acquisition in a B2B SaaS environment preferred.
  • Ability to operate in fast-paced, high-accountability environments.
  • Strong cross-functional collaboration skills.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter Screenยท 30 min
  2. 2Hiring Manager Interviewยท 45 min
  3. 3Panel Interviewยท 60 min
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