7h ago
Demand Generation Marketing Manager
New York City Metropolitan Area
โจ $120k-$160k / yearest.
full-timesenior Hybridhealthcare
๐ Tech Stack
๐ผ About This Role
You'll own top-of-funnel growth for new logo acquisition at HHAeXchange, the leading homecare technology platform. Your core impact is turning the public website into a measurable conversion system and translating marketing investment into qualified pipeline and revenue. This hybrid role is ideal for a commercially minded marketer who uses data to drive decisions and tighten Sales-Marketing handoff.
๐ฏ What You'll Do
- Own new logo acquisition strategy and pipeline generation across priority segments.
- Operate the public website as a measurable conversion system through CRO and experimentation.
- Manage paid media investment (search, social, retargeting) and optimize budget allocation.
- Build and run a structured experimentation roadmap using GA4, HubSpot, and Salesforce data.
- Analyze full-funnel performance and partner with Sales to improve handoff quality.
๐ Requirements
- 5โ8+ years in growth marketing, performance marketing, or demand generation.
- Proven track record of owning and hitting pipeline or revenue contribution targets directly.
- Experience designing and running a structured CRO or A/B testing program end-to-end.
- Solid proficiency in GA4, HubSpot, Salesforce, and paid media platforms.
โจ Nice to Have
- Experience owning digital acquisition in a B2B SaaS environment preferred.
- Ability to operate in fast-paced, high-accountability environments.
- Strong cross-functional collaboration skills.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter Screenยท 30 min
- 2Hiring Manager Interviewยท 45 min
- 3Panel Interviewยท 60 min
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