🛠 Tech Stack

💼 About This Role

You'll lead paid acquisition and performance media growth across key EU markets for iHerb, owning the full-funnel paid media process from strategy to hands-on execution. You'll optimize campaigns for new customer acquisition, ROAS, and incrementality, collaborating with creative and analytics teams. This role offers the opportunity to shape growth in diverse EU markets with significant budget ownership.

🎯 What You'll Do

• Manage paid media campaigns across Google Ads, Meta, TikTok, Apple Search Ads.
• Optimize campaigns for new customer acquisition, revenue, ROAS, CAC, LTV.
• Develop budget allocation strategies across markets, channels, and funnel stages.
• Lead performance creative testing for static ads, video, UGC, and localized messaging.

📋 Requirements

• 7+ years of experience in performance marketing or paid media.
• Hands-on expertise with Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Experience managing paid media campaigns across multiple EU markets.
• Strong analytical skills measuring CAC, ROAS, LTV, and incrementality.

✨ Nice to Have

• Professional fluency in German, French, Italian, Polish, or other European languages.
• Experience with eCommerce, marketplace, or retail businesses.
• Experience with attribution, incrementality testing, and media mix modeling.

🎁 Benefits & Perks

• 🏖️ Unlimited PTO
• 💰 Performance bonuses
• 🏥 Health insurance
• 📈 Stock options
• 🏋️ Wellness programs

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Case Interview· 60 min