🛠 Tech Stack

💼 About This Role

You'll support brand media measurement planning and strategy for Strava's Marketing Analytics team, working with Brand Marketing, Growth Marketing, and leadership. You'll ensure marketing investments align with brand OKRs through advanced attribution techniques like MMM and lift studies.

🎯 What You'll Do

• Support brand media measurement planning and strategy
• Work with Brand Marketing and Data Science on MMM and incrementality testing
• Own critical analytical reporting on brand awareness metrics
• Create and manage data pipelines for marketing data

📋 Requirements

• SQL skills with experience extracting large datasets
• Tableau and Python proficiency
• Experience with Marketing Mix Modeling and lift studies
• Track record of defining key metrics for marketing decisions