💼 About This Role

You'll define and execute go-to-market strategies for new B2C digital products in global markets. You'll optimize full-funnel performance across acquisition, onboarding, activation, retention, and monetization. This role offers significant autonomy and the chance to directly impact revenue at a global scale.

🎯 What You'll Do

• Define product marketing strategy for new B2C products
• Lead cross-functional teams to deliver growth initiatives
• Optimize full-funnel performance with LTV focus
• Conduct market and competitor research for growth hypotheses

📋 Requirements

• 5–7+ years experience in product marketing or growth marketing for B2C digital products
• Proven ability to impact revenue, conversion rates, retention, and LTV
• Strong expertise in segmentation, positioning, and go-to-market strategy
• Strong leadership skills managing stakeholders in matrix organizations

🎁 Benefits & Perks

• 🏖️ Fully remote work
• 🏖️ 28 days paid vacation per year
• 🏖️ 7 wellness days annually
• 🏖️ Referral bonuses up to $5,000
• 🏖️ 50% reimbursement for training and conferences