1h ago
Member Engagement Strategy Manager
New York
full-timemid Hybridmental healthcare
Description
You will develop data-driven marketing strategies for key enterprise accounts to drive member enrollment and utilization of mental health services. You'll partner with strategic account managers and cross-functional teams to deliver personalized, scalable playbooks and ensure successful launch and ongoing engagement.
Requirements
- Thrives in fast-paced, outcomes-oriented environment
- Passion for connecting people to mental health care through marketing
- Experience in data-driven marketing strategy
- Ability to navigate between customer-facing strategy and tactical collaboration
- Experience with cross-functional partnership
Responsibilities
- Partner with Strategic Account Managers to co-own member marketing outcomes for high-impact customers
- Develop personalized, data-informed member marketing playbooks reflecting each customer's population needs and goals
- Translate complex engagement data into clear, actionable insights for customers
- Lead implementation marketing strategy for strategic customer launches
- Build strategic remediation plans for customers falling short of enrollment or utilization targets
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