🛠 Tech Stack

💼 About This Role

You'll own multi-channel retention campaigns across Email, SMS, Push, and In-App for a leading insurance platform serving 8M+ users. You'll design automated customer journeys and drive policy renewal and cross-sell performance. This role offers the chance to shape loyalty strategy in a data-driven, high-growth environment.

🎯 What You'll Do

• Manage full lifecycle of multi-channel retention campaigns (Email, SMS, Push, In-App).
• Design automated journeys for core segments like Pre-renewal, Cross-sell, Win-back.
• Run A/B tests on subject lines, creative, offers, and timing to optimize conversion.
• Develop cross-sell strategies and manage loyalty reward partnerships.

📋 Requirements

• 2+ years in CRM, Retention Marketing or Digital Campaign Management.
• Proficiency in Excel (Pivot Tables) and Google Analytics for campaign data analysis.
• Hands-on experience building complex journeys in Braze, Salesforce Marketing Cloud, or HubSpot.
• Strong grasp of mobile app ecosystems including Push Notifications and In-App Messaging.

✨ Nice to Have

• Familiarity with Growth framework (AARRR) and retention/referral channels.
• Experience in technology, e-commerce, or high-volume subscription business.
• Knowledge of cross-sell and loyalty program design.

🎁 Benefits & Perks

• 🏠 Hybrid work setup in Malaysia
• 💰 Competitive remuneration
• 📈 Opportunities to scale impact across the business
• 🤝 Collaborate with cross-functional teams on innovative campaigns

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical/Portfolio Review· 60 min