💼 About This Role

You'll own the creative strategy for Flo's Perimenopause Mode, translating user needs into personalized video content. Your work will directly enhance user experience and drive engagement at scale.

🎯 What You'll Do

• Develop creative vision and content strategy for Perimenopause Mode
• Analyze product features to identify content opportunities
• Lead end-to-end production of video and motion content
• Build personalized content systems with engineering team

📋 Requirements

• 4+ years in creative production or content strategy
• Proven track record producing video/motion/digital content at scale
• Experience translating user insights into content strategy
• Comfortable working with data and performance metrics

✨ Nice to Have

• Experience in health, wellness, or femtech
• Experience with algorithm-driven or personalized content systems
• Familiarity with UA/performance creatives and testing frameworks

🎁 Benefits & Perks

• 💰 Competitive salary and annual reviews
• 🏖️ 5-week fully paid sabbatical at 5-year anniversary
• 👶 Enhanced parental leave for all parents
• 🏢 Hybrid work with 3 days in-office
• 🎁 Flo Premium for friends and family

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Portfolio Presentation· 60 min