💼 About This Role

You'll define messaging, positioning, and launch strategy for Watershed's sustainability AI platform, driving product adoption and expansion. You'll orchestrate end-to-end GTM strategy, setting targets and analyzing performance. This role offers autonomy to shape narratives and demand models for a mission-driven startup.

🎯 What You'll Do

• Define product marketing and launch strategy for strategic product areas
• Develop product adoption and customer expansion strategies
• Create compelling materials for sales teams and marketing campaigns
• Set targets and develop demand models with demand generation

📋 Requirements

• 7+ years of B2B product marketing experience
• Track record of product messaging and positioning for B2B enterprise software
• Skills with demand models and performance analysis
• Experience driving customer expansion

✨ Nice to Have

• Experience with sustainability
• Interest in building agentic workflows with AI

📨 Hiring Process

Estimated timeline: 2-4 weeks

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Skill Interview· 60 min
4. 4Panel Interview· 2 hours