9h ago

Marketing Content Lead

New York City

$64.6k-$71.8k / year

full-timemidreal estate

🛠 Tech Stack

💼 About This Role

You'll develop content and value propositions for a transformative real estate technology platform across brands like Coldwell Banker, Sotheby's, and Corcoran. You'll be the bridge between cutting-edge technology and agent success, driving platform adoption through high-impact marketing materials. This role is at the forefront of a major industry rollout.

🎯 What You'll Do

  • Drive platform adoption by translating features into growth strategies.
  • Create marketing collateral like playbooks, brochures, and digital assets.
  • Develop strategic decks for market leaders to roll out the platform.
  • Consult with brand leadership on marketing-to-growth gaps.

📋 Requirements

  • 2–5 years of experience in real estate marketing or prop-tech.
  • Customer-first mindset with luxury branding and tech understanding.
  • Master communicator able to handle objections from sales professionals.
  • Proficiency in InDesign with design-forward thinking.

✨ Nice to Have

  • Experience with three distinct brand synergies.
  • Growth mindset focused on efficiency and technology impact.

🎁 Benefits & Perks

  • 💰 Incentive programs including cash, equity, or commissions.
  • 🏖️ Paid vacation, holidays, sick time, parental leave, recharge leave.
  • 🏥 Medical, tele-health, dental, vision, life, disability insurance.
  • 👶 Maven, Carrot, UrbanSitter family support programs.
  • 🏦 401(k) plan, FSAs, commuter program, pet insurance.
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