9h ago
Marketing Content Lead
New York City
$64.6k-$71.8k / year
full-timemidreal estate
🛠 Tech Stack
💼 About This Role
You'll develop content and value propositions for a transformative real estate technology platform across brands like Coldwell Banker, Sotheby's, and Corcoran. You'll be the bridge between cutting-edge technology and agent success, driving platform adoption through high-impact marketing materials. This role is at the forefront of a major industry rollout.
🎯 What You'll Do
- Drive platform adoption by translating features into growth strategies.
- Create marketing collateral like playbooks, brochures, and digital assets.
- Develop strategic decks for market leaders to roll out the platform.
- Consult with brand leadership on marketing-to-growth gaps.
📋 Requirements
- 2–5 years of experience in real estate marketing or prop-tech.
- Customer-first mindset with luxury branding and tech understanding.
- Master communicator able to handle objections from sales professionals.
- Proficiency in InDesign with design-forward thinking.
✨ Nice to Have
- Experience with three distinct brand synergies.
- Growth mindset focused on efficiency and technology impact.
🎁 Benefits & Perks
- 💰 Incentive programs including cash, equity, or commissions.
- 🏖️ Paid vacation, holidays, sick time, parental leave, recharge leave.
- 🏥 Medical, tele-health, dental, vision, life, disability insurance.
- 👶 Maven, Carrot, UrbanSitter family support programs.
- 🏦 401(k) plan, FSAs, commuter program, pet insurance.
0 0 0