2h ago
Content Activation Lead
US
full-timeseniorFintech
Tech Stack
Description
You'll help get Stripe's best stories in front of the right audiences by working at the intersection of editorial, campaigns, demand generation, ops, and analytics. You'll support distribution strategy, content merchandising, derivative content creation, experimentation, and measurement to make every flagship asset work harder.
Requirements
- 5 years in content marketing/activation/growth/editorial at B2B tech or fintech
- Audience- and channel-first mindset with strong editing and creative briefing skills
- Data fluent with GA4/Looker/Amplitude, marketing automation, and A/B tools
- Organized with project tools (Asana) and CMS workflows
- Strong editor and writer, able to move from strategy to hands-on execution
Responsibilities
- Collaborate with global campaign leads to map content to audiences, regions, and lifecycle stages
- Orchestrate content distribution across owned/earned/paid channels (email, web, social)
- Atomize longform pieces into derivatives (email, social, short video, infographics)
- Track A/B tests and user research to determine content performance
- Develop activation playbooks and modular content kits for cross-functional teams
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