Tech Stack

Description

You will drive conversion and growth across the full customer journey from lead to customer, blending strategic leadership with hands-on execution. You'll build personalized multi-channel lifecycle programs and partner with Product, Analytics, Creative, and Operations to deliver measurable business impact at scale.

Requirements

• 8+ years in CRM and lifecycle marketing in consumer and financial services
• Experience building multi-channel lifecycle campaigns (email, SMS, direct mail)
• Deep expertise in triggered campaigns, segmentation, personalization, journey orchestration
• Strong analytical skills with ability to interpret results and measure KPIs (LTV, churn, engagement)

Responsibilities

• Develop lifecycle marketing strategy to accelerate conversion across lead-to-customer journey
• Create targeted multi-channel campaigns (email, SMS, direct mail, voice, CRM)
• Build segmentation strategies and trigger-based automation flows
• Partner with Analytics to define key lifecycle metrics and optimize performance
• Manage creative development, experimentation, and campaign operations with budget oversight