Tech Stack

Description

You will own the end-to-end consumer understanding of the Starlink.com purchase journey, leading a robust consumer insights program to uncover customer needs and translating insights into A/B tests, optimizations, and funnel improvements that drive acquisition and conversion metrics globally.

Requirements

• Bachelor's degree
• 1+ years experience in consumer insights, market research, growth experimentation, or A/B testing
• 3+ years hands-on experience leading consumer research and insights programs preferred
• Advanced SQL skills and experience building funnel dashboards
• Proven success in funnel optimization, checkout improvement, and subscription growth

Responsibilities

• Lead consumer insights program (qualitative and quantitative) for Starlink's direct-to-consumer business
• Develop customer personas, journey maps, and behavioral segmentation frameworks
• Identify friction points and drive measurable improvements via A/B testing, personalization, and UX changes
• Own Starlink.com conversion and funnel performance KPIs, improving acquisition and checkout flows
• Build and execute a high-velocity A/B testing and experimentation roadmap grounded in customer insights