💼 About This Role

You'll define and execute the marketing strategy for The Economist Group's Media Solutions business, driving pipeline and revenue for advertising and partnerships. Your work will directly shape value messaging, campaign direction, and client engagement with CMOs and agencies. This role offers the chance to build marketing capability from the ground up in a globally respected organization.

🎯 What You'll Do

• Define marketing strategy and target audience priorities
• Design campaign architecture and messaging frameworks
• Lead creative direction for sales and marketing assets
• Develop trade marketing and agency engagement strategy

📋 Requirements

• Proven B2B marketing leadership experience
• Experience marketing media or advertising solutions to CMOs
• Ability to build marketing frameworks from scratch
• Expertise in account-based marketing for complex buying groups

✨ Nice to Have

• Experience in a global media or publishing organization
• Familiarity with The Economist brand and audience
• Experience with ABM platforms and CRM tools

🎁 Benefits & Perks

• 🏖️ Generous pension or 401(k)
• 🏥 Private health insurance
• 💆 24/7 counselling and wellbeing support

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Screen· 30 min
2. 2Hiring Manager Interview· 60 min
3. 3Panel Presentation· 60 min