2h ago

Media Planner and Buyer

London, England, United Kingdom
full-timeAdvertising

Description

You will be the day-to-day steward for New Balance across EMEA, crafting and executing innovative multi-channel media campaigns for major events and product launches. This role offers the chance to shape standout campaigns that elevate the brand on a global stage.

Requirements

  • Display mastery of media fundamentals across all channels (TV, OOH, CTV, Digital Display, Social)
  • Show keen interest in emerging media trends
  • Demonstrate proficiency with industry tools (TGI, GWI, YouGov Audience Console, Nielsen)

Responsibilities

  • Serve as day-to-day steward for New Balance across EMEA
  • Craft and execute innovative multi-channel media campaigns
  • Deliver high-impact brand awareness campaigns for sponsored events like London and Valencia Marathons
  • Adopt tactical approach for product launches
  • Maintain strong knowledge of clients' business to deliver against objectives
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