Tech Stack

Description

You will own the planning and execution of paid social campaigns across Meta, TikTok, and X, managing monthly budgets over $3M to drive customer acquisition and optimize for long-term value. You'll collaborate with creative, analytics, and product teams to test and scale strategies, translating performance into actionable insights.

Requirements

• 3+ years of digital marketing experience in data-driven paid social for B2C
• Deep expertise in Meta and TikTok Ads Manager with a track record of scaling campaigns
• Ownership experience managing $3M+ monthly budgets and accountability for CPA, CAC, LTV
• Strong understanding of mobile acquisition measurement including MMPs and SKAdNetwork
• Experience building and operationalizing creative testing pipelines
• Ability to independently pull data, build reports, and communicate insights

Responsibilities

• Own and optimize paid social campaigns across Meta, TikTok, and X
• Manage and scale monthly budgets ($3M+) with accountability for efficiency
• Collaborate with creative team to generate hypotheses, prioritize production, and test creatives
• Build and execute structured testing programs across creative, audience, bidding, and funnel strategies
• Translate campaign performance into data-driven insights and recommendations
• Refine and automate reporting processes for fast decision-making