3h ago
Senior Principal Machine Learning Engineer
Redwood City, US
$250,000-$325,000 / year
full-timesenior Hybriddigital advertising
Tech Stack
Description
You will architect and develop advanced features to shape PubMatic's performance platform, optimizing ad formats and leveraging machine learning to enhance bid efficiency and campaign performance. Collaborate with cross-functional teams to align technical solutions with Performance DSP goals and drive advertiser ROI.
Requirements
- 5+ years engineering experience at a Performance DSP
- Deep understanding of programmatic advertising workflows, RTB, audience targeting, and bid strategies
- Deep understanding of mobile advertising ecosystems and SDKs
- Strong expertise in Machine Learning, Ad-Server/Bidder architecture, and Gen-AI
- BS or MS degree in Computer Science or Mathematics
Responsibilities
- Architect and develop features to optimize interstitial video, rewarded video, and display ad formats
- Design product offering to boost auction efficiency and align with Performance DSP workflows
- Leverage machine learning to enhance bid efficiency, campaign performance, and ad delivery
- Collaborate with cross-functional teams (Product, Engineering, CTO) on technical solutions
- Optimize attribution tracking, user value modeling, and ML-driven performance enhancements
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