🛠 Tech Stack

💼 About This Role

You'll design the retention and upsell infrastructure that drives customer lifetime value and revenue growth for millions across Africa. You'll own CRM strategy and execution end-to-end, building automated journeys in CleverTap/Braze and running experiments. Join a company named by TIME 100 as one of the world's most influential and Financial Times' Africa's fastest-growing.

🎯 What You'll Do

• Build and scale multi-channel lifecycle programmes across 5 African markets
• Design behavioural trigger-based upsell systems from entry to higher-value products
• Run rigorous A/B tests on messaging, timing, incentives, and offers
• Scale successful experiments into documented frameworks across markets

📋 Requirements

• 6+ years building and scaling CRM or lifecycle marketing
• Experience in high-frequency engagement models like MVNO, super-app, mobile gaming, or subscription
• Hands-on in CRM platforms such as Braze, CleverTap, MoEngage, Customer.io, or Iterable
• Track record of improving LTV, retention revenue, upsell rates, or renewal improvements

✨ Nice to Have

• Experience migrating CRM platforms (e.g., Mailchimp to Braze)
• Background in fintech or B2C subscription businesses
• Experience working in multiple African markets

🎁 Benefits & Perks

• 🌍 Fully remote within UTC-1 to UTC+3 time zones
• 📈 Professional development programs and coaching partnerships
• 👶 Family-friendly policies and flexible working arrangements
• 🧘 Well-being support and career growth opportunities

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter Call· 30 min
2. 2Hiring Manager Interview· 45 min
3. 3Technical Assessment· 60 min