about 4 hours ago
Director of Marketing Operations and Strategy
Berlin, Germany
full-timedirectorFood delivery
Description
You will lead the newly formed Marketing Strategy and Operations function at HelloFresh, designing the decision architecture that connects global marketing scale with local execution. You'll build processes for investment strategy, performance governance, and planning architecture, while building a small core team and leading practitioners across regions.
Requirements
- Experience in performance marketing, growth strategy, marketing finance, or strategy consulting
- Genuine fluency in digital marketing economics (CAC, LTV, incrementality, channel mix)
- Experience building operating models or decision frameworks that shaped performance management
- Ability to move between strategic and concrete levels
Responsibilities
- Design and implement marketing investment strategy across channels and geographies
- Build and run performance governance operating rhythm
- Drive end-to-end budgeting cycle, connecting marketing planning to business-level targets
- Build a small core team and lead a broader community of practitioners
0 views 0 saves 0 applications