💼 About This Role

You'll define Airbnb's Instagram presence, shaping a culturally fluent and distinctly Airbnb feed. Your core impact will be setting the tone and building innovative, enduring content that moves at the speed of culture. This role combines creative instinct, editorial judgment, and platform expertise.

🎯 What You'll Do

• Manage all social content air traffic control for coherence
• Ideate and create Instagram-native content across Reels, Carousels, Stories
• Partner with internal teams and external creators for original content
• Own accurate, timely publishing and real-time community engagement

📋 Requirements

• Managed or significantly grown an Instagram account for brand, creator, or self
• Strong editorial point of view and clear sense of taste across content and design
• Understand how content performs on Instagram and can articulate why

✨ Nice to Have

• Experience with analytics and data-driven strategy
• Track record of spotting cultural moments early

🎁 Benefits & Perks

• 💵 Competitive base pay with bonus, equity, and benefits
• ✈️ Employee Travel Credits
• 🏡 Remote eligible with occasional office/offsite attendance
• ♿ Disability inclusive application and interview process

📨 Hiring Process

Estimated timeline: 2-4 weeks · AI estimate

1. 1Recruiter screen· 30 min
2. 2Hiring manager interview· 45 min
3. 3Portfolio review· 60 min
4. 4Panel interview· 60 min
5. 5Reference check· 15 min