20h ago
Lead Product Marketing Manager, Growth & Lifecycle
Ireland
โจ $150k-$210k / yearest.
full-timelead Remotesoftware
๐ผ About This Role
You'll lead growth and lifecycle strategy for an AI-driven SaaS platform, optimizing the full customer journey from acquisition to retention. Your work directly influences how hosts adopt and engage with an emerging AI-powered platform, combining experimentation with high-impact messaging. This role offers significant ownership and strategic influence in a fast-growing startup environment.
๐ฏ What You'll Do
- Own and optimize the full customer funnel (signup to expansion).
- Design and execute lifecycle marketing across onboarding and retention.
- Lead trial-to-paid conversion initiatives and improve onboarding.
- Develop product positioning and messaging for market differentiation.
๐ Requirements
- 6+ years in product/growth/lifecycle marketing in SaaS.
- Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels.
- Strong expertise in lifecycle marketing (onboarding, winback, in-product).
- Exceptional copywriting for landing pages, emails, and lifecycle messaging.
โจ Nice to Have
- Experience with AI-powered products.
- Background in behavioral analytics and cohort analysis.
๐ Benefits & Perks
- ๐ Fully remote with flexibility to work from anywhere.
- ๐ป Premium tooling access and software stipend.
- ๐ฐ Competitive compensation with milestone-based bonuses.
- ๐ Meaningful equity participation.
- ๐ Full ownership of lifecycle and funnel optimization.
๐จ Hiring Process
Estimated timeline: 2-4 weeks ยท AI estimate
- 1Recruiter screenยท 30 min
- 2Hiring manager interviewยท 45 min
- 3Technical/strategy presentationยท 60 min
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