20h ago

Lead Product Marketing Manager, Growth & Lifecycle

Ireland

โœจ $150k-$210k / yearest.

full-timelead Remotesoftware

๐Ÿ’ผ About This Role

You'll lead growth and lifecycle strategy for an AI-driven SaaS platform, optimizing the full customer journey from acquisition to retention. Your work directly influences how hosts adopt and engage with an emerging AI-powered platform, combining experimentation with high-impact messaging. This role offers significant ownership and strategic influence in a fast-growing startup environment.

๐ŸŽฏ What You'll Do

  • Own and optimize the full customer funnel (signup to expansion).
  • Design and execute lifecycle marketing across onboarding and retention.
  • Lead trial-to-paid conversion initiatives and improve onboarding.
  • Develop product positioning and messaging for market differentiation.

๐Ÿ“‹ Requirements

  • 6+ years in product/growth/lifecycle marketing in SaaS.
  • Proven experience managing self-serve B2C or low-ACV B2B SaaS funnels.
  • Strong expertise in lifecycle marketing (onboarding, winback, in-product).
  • Exceptional copywriting for landing pages, emails, and lifecycle messaging.

โœจ Nice to Have

  • Experience with AI-powered products.
  • Background in behavioral analytics and cohort analysis.

๐ŸŽ Benefits & Perks

  • ๐ŸŒ Fully remote with flexibility to work from anywhere.
  • ๐Ÿ’ป Premium tooling access and software stipend.
  • ๐Ÿ’ฐ Competitive compensation with milestone-based bonuses.
  • ๐Ÿ“ˆ Meaningful equity participation.
  • ๐Ÿš€ Full ownership of lifecycle and funnel optimization.

๐Ÿ“จ Hiring Process

Estimated timeline: 2-4 weeks ยท AI estimate

  1. 1Recruiter screenยท 30 min
  2. 2Hiring manager interviewยท 45 min
  3. 3Technical/strategy presentationยท 60 min
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