Description

You will serve as the strategic heartbeat for the BMW MINI Social Media hub, orchestrating a unified social presence across 26 EMEA markets. You'll lead a multidisciplinary team, own P&L, manage C-suite relationships, and drive social-first excellence while ensuring operational and commercial success.

Requirements

• 10+ years industry experience, 5+ years in lead role managing high-value interdisciplinary work
• Exceptional strategic architect capabilities for long-term client growth
• Deep mastery of social media and strong background in automotive industry
• Strong operational and commercial acumen understanding financial levers of profitability
• Native German and fluent English

Responsibilities

• Lead social roadmap for BMW MINI across 26 EMEA markets with centralized strategy, localized execution
• Own P&L, identify organic growth opportunities, and execute long-term client strategies for account expansion
• Lead and mentor a multidisciplinary team fostering high performance and strategic thinking
• Manage senior stakeholders as a trusted advisor, defending bold creative work with business KPIs and ROI
• Oversee delivery of complex scopes across social, production, experience, and data ensuring operational excellence