4h ago
Sr. Demand Generation Manager, SEM - Observability
US-CA-Menlo Park
$150k-$196.3k / year
full-timemid Hybridsoftware
🛠 Tech Stack
💼 About This Role
You'll lead global demand generation and drive pipeline growth for Snowflake's high-growth Observability platform. You'll own multi-channel campaigns including SEM, webinars, and AI pilots while collaborating cross-functionally with sales and product marketing.
🎯 What You'll Do
- Plan and execute integrated demand generation campaigns across multiple channels
- Manage SEM, SEO/GEO, PPC, webinars, and virtual events
- Track KPIs, analyze attribution, and report program performance
- Develop multi-touch omnichannel nurture and A/B testing
📋 Requirements
- 5+ years developing and executing integrated marketing campaigns
- BA/BS in Marketing, Computers, or related field
- Experience with Marketo, Salesforce, and virtual event platforms
- Understanding of observability and software audience
✨ Nice to Have
- Experience with 6Sense, Mutiny, or Intellimize
- Experience growing a database organically
- Experience with third-party developer publications
🎁 Benefits & Perks
- 🏖️ Flexible PTO
- 📈 Equity awards
- 💻 Remote-friendly hybrid (3 days in office)
- 🏥 Health benefits
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