4h ago

Sr. Demand Generation Manager, SEM - Observability

US-CA-Menlo Park

$150k-$196.3k / year

full-timemid Hybridsoftware

🛠 Tech Stack

💼 About This Role

You'll lead global demand generation and drive pipeline growth for Snowflake's high-growth Observability platform. You'll own multi-channel campaigns including SEM, webinars, and AI pilots while collaborating cross-functionally with sales and product marketing.

🎯 What You'll Do

  • Plan and execute integrated demand generation campaigns across multiple channels
  • Manage SEM, SEO/GEO, PPC, webinars, and virtual events
  • Track KPIs, analyze attribution, and report program performance
  • Develop multi-touch omnichannel nurture and A/B testing

📋 Requirements

  • 5+ years developing and executing integrated marketing campaigns
  • BA/BS in Marketing, Computers, or related field
  • Experience with Marketo, Salesforce, and virtual event platforms
  • Understanding of observability and software audience

✨ Nice to Have

  • Experience with 6Sense, Mutiny, or Intellimize
  • Experience growing a database organically
  • Experience with third-party developer publications

🎁 Benefits & Perks

  • 🏖️ Flexible PTO
  • 📈 Equity awards
  • 💻 Remote-friendly hybrid (3 days in office)
  • 🏥 Health benefits
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