Description

You'll lead marketing execution and go-to-market strategy across the organization, shaping overall marketing strategy to align with growth objectives. You'll work closely with sales and leadership teams to foster pipeline growth and maintain brand consistency in a remote setting.

Requirements

• Proven ownership of marketing budgets and performance accountability
• Strong experience in Demand Generation and Partner Marketing
• Ability to translate strategy into execution effectively
• Data-driven mindset with experience measuring marketing impact on pipeline and revenue
• Excellent communication, leadership, and stakeholder management skills
• Experience in technology, SaaS, cybersecurity, IAM, or professional services is preferred
• Experience working closely with sales and revenue teams is advantageous
• Familiarity with enterprise buyers and long sales cycles is a plus

Responsibilities

• Own overall marketing strategy, planning, and execution, ensuring alignment with growth objectives
• Lead the rollout of integrated marketing campaigns across digital, events, partners, and sales enablement
• Ensure consistent brand messaging and visual identity across all channels
• Design and execute demand generation programs to drive qualified pipeline and revenue
• Own campaign strategy across various platforms including inbound, outbound, ABM, digital, email, and events
• Measure performance using key marketing and revenue metrics (pipeline, CAC, conversion rates, ROI)
• Develop and execute joint marketing initiatives with strategic technology and channel partners
• Collaborate with partner teams on co-branded campaigns, events, webinars, and content
• Maximize MDF and partner-funded marketing investments
• Oversee graphic design and creative execution across all marketing assets
• Ensure brand standards and messaging consistency across materials
• Guide the development of sales collateral, presentations, and web assets
• Manage the marketing budget, including forecasting, allocation, and ROI analysis
• Prioritize spend across campaigns, tools, agencies, and partners
• Report on marketing performance, insights, and recommendations to leadership
• Lead, mentor, and develop internal marketing resources and external agencies
• Serve as a trusted marketing advisor to the executive team