Tech Stack

Description

You will lead and develop multi-disciplinary media analytics teams, delivering high-quality analytics solutions for a large book of business. You will drive best practices, manage team scoping and staffing, and evolve the analytics commercial offering, while working hands-on to ensure projects meet objectives.

Requirements

• Extensive experience with measurement frameworks (conversion, attention, audience, brand health)
• Experience with econometric models (media mix, digital optimization, brand health)
• Knowledge of media ecosystems (DMP, AMP, CDP) and addressable activation tools
• Expertise in attribution models and creative/brand evaluation tools
• 15+ years managing a multi-disciplinary analytics team preferred

Responsibilities

• Lead definition of digital media best practices globally
• Manage regional office analytics team including hiring, development, retention
• Oversee team scoping and staffing with media planning teams
• Evolve US analytics commercial offering, capabilities, and tools
• Work with key clients to provide consulting and thought leadership