Tech Stack

Description

In this role, you will align with the enterprise sales team focusing on the finance banking vertical, creating and implementing account-based marketing strategies and campaigns to build pipeline and engage top targets. You'll own the strategy for enterprise marketing playbooks and serve as a trusted advisor to strategic sellers, driving revenue growth through scalable campaigns.

Requirements

• Bachelor's degree required.
• 8+ years experience in B2B technology marketing, preferably software.
• 4+ years experience marketing to finance and banking vertical preferred.
• Deep knowledge of marketing funnel and multi-channel programs (advertising, email, events, direct mail).
• Proficient in Microsoft PowerPoint, Word, Excel; Salesforce preferred.

Responsibilities

• Set ABM program strategy and develop approach, priorities, and success metrics for enterprise finance banking vertical.
• Create scalable campaigns and playbooks driving revenue through the demand cycle.
• Manage ABM budget including hospitality, demand gen, content syndication, and gifting.
• Collaborate with marketing operations and demand gen teams on ABM technology and reporting.
• Use ABM tools (DemandBase, gifting platforms, Outreach, Highspot) to execute integrated campaigns.