🛠 Tech Stack

💼 About This Role

You'll own pipeline creation through paid channels for North America and the UK to accelerate growth. You'll manage SEM, paid social, and budgets while optimizing conversion funnels. You'll constantly launch experiments and collaborate with BDRs to hit aggressive pipeline goals.

🎯 What You'll Do

• Manage SEM (Google Ads, Bing) and directory PPC channels
• Launch marketing experiments to scale lead generation
• Monitor budgets and optimize conversion funnel
• Partner with BDRs to improve lead follow-up and conversion

📋 Requirements

• Minimum 2 years of online campaign management experience
• Strong expertise with SEM (Google Ads) and social (LinkedIn/Facebook Ads)
• Data-focus: driven by performance and analysis
• Experience with marketing automation tools (Marketo) and Salesforce a plus

✨ Nice to Have

• Experience in B2B SaaS
• Command of Marketo and Salesforce

🎁 Benefits & Perks

• 🏥 Comprehensive health insurance starting day one
• 🏦 RRSP contribution matching
• 👶 Generous parental leave
• 🌴 Unlimited PTO
• 🏠 Remote-first with flexible hours

📨 Hiring Process

Screening call, interview with Global Director of Demand Generation, homework & debrief, team interview, culture-fit interview, references & offer.