💼 About This Role

You'll own our clients' cold outreach engines, blending creative copywriting with technical know-how to build, test, and scale lead generation programs. You'll manage the entire outreach funnel from audience discovery to A/B testing copy and data analysis, building a predictable pipeline of qualified leads.

🎯 What You'll Do

• Own and manage cold email outreach campaigns from end to end.
• Conduct audience research and segment leads for targeted messaging.
• Set up technical infrastructure for email deliverability and tracking.
• Analyze campaign data to optimize performance and scale efforts.

📋 Requirements

• Proven experience with cold email outreach and lead generation.
• Strong copywriting skills for persuasive email sequences.
• Technical proficiency with email tools (e.g., Mailchimp, SendGrid).
• Ability to analyze data and iterate based on metrics.

✨ Nice to Have

• Experience with CRM systems like Salesforce or HubSpot.
• Familiarity with A/B testing methodologies.
• Knowledge of deliverability best practices (SPF, DKIM, DMARC).