🛠 Tech Stack

💼 About This Role

You'll own engagement marketing for OnePay's Family Product, driving activation, usage, and retention through omnichannel campaigns. You'll shape customer communications from first swipe to long-term loyalty, collaborating closely with Product and Analytics. This role offers high impact in a fast-paced, mission-driven fintech.

🎯 What You'll Do

• Design and optimize omnichannel lifecycle marketing campaigns
• Drive customer activation, engagement, retention, referrals, and cross-sell
• Own engagement marketing roadmap and prioritize initiatives
• Lead A/B testing strategies for content, offers, and segmentation

📋 Requirements

• 5+ years of lifecycle or product marketing experience
• Hands-on experience with CRM platforms like Braze, Iterable, or Salesforce Marketing Cloud
• Proven A/B testing and experimentation roadmap development
• Strong cross-functional collaboration with Product, Analytics, and Legal

✨ Nice to Have

• Experience with reporting tools like Databricks, Tableau, or Amplitude
• Background in finance, fintech, or financial services

🎁 Benefits & Perks

• 💰 Competitive base salary and stock options
• 🏥 Health benefits from Day 1
• 🏖️ Flexible time off (FTO)
• 💼 401(k) with company match

📨 Hiring Process

[email protected]