1h ago
Product Marketing Manager
San Francisco, California, United States; New York City, New York, United States
$158,000-$191,000 / year
full-timeseniorSaaS, Brand Protection
Description
Lead the go-to-market strategy for AI-powered brand protection solutions, working cross-functionally to launch and scale products that combat counterfeiting and digital fraud for brands across finance, e-commerce, and luxury goods.
Requirements
- 6+ years in B2B SaaS product marketing or GTM strategy
- Strong storytelling and positioning skills
- Expertise in brand protection detection and enforcement technologies
- Experience in market research and competitive analysis
- Comfortable working cross-functionally in fast-paced environment
Responsibilities
- Own go-to-market strategy for anti-counterfeit products
- Develop positioning, messaging, and competitive intelligence
- Partner with Product to prioritize features and drive innovation
- Create sales enablement materials, case studies, and playbooks
- Collaborate on multi-channel campaigns to drive demand
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