1h ago

Product Marketing Manager

San Francisco, California, United States; New York City, New York, United States

$158,000-$191,000 / year

full-timeseniorSaaS, Brand Protection

Description

Lead the go-to-market strategy for AI-powered brand protection solutions, working cross-functionally to launch and scale products that combat counterfeiting and digital fraud for brands across finance, e-commerce, and luxury goods.

Requirements

  • 6+ years in B2B SaaS product marketing or GTM strategy
  • Strong storytelling and positioning skills
  • Expertise in brand protection detection and enforcement technologies
  • Experience in market research and competitive analysis
  • Comfortable working cross-functionally in fast-paced environment

Responsibilities

  • Own go-to-market strategy for anti-counterfeit products
  • Develop positioning, messaging, and competitive intelligence
  • Partner with Product to prioritize features and drive innovation
  • Create sales enablement materials, case studies, and playbooks
  • Collaborate on multi-channel campaigns to drive demand
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