Description

You will lead go-to-market marketing strategies for new services, drive IMC campaigns for user acquisition and retention, and manage performance analysis to optimize growth. You'll work on B2B2C partnership marketing, set KPIs and budgets, and use customer insights to continuously improve campaigns.

Requirements

• Bachelor's degree
• 7+ years of marketing experience
• Experience in launching new services or brands
• Strategic thinking and data-driven decision-making skills
• Proven ability to lead projects and collaborate with internal/external stakeholders

Responsibilities

• Plan and execute go-to-market marketing strategies for new service launches
• Design, operate, and analyze IMC campaigns for user acquisition and retention
• Develop and execute B2B2C partnership-based marketing strategies
• Set marketing KPIs, budgets, and performance indicators, derive insights
• Plan paid media strategy, set up and operate CRM tools, analyze campaign performance