4h ago
Email Marketing Specialist
Remote
$56k-$72k / year
full-timemid RemoteRestaurant technology
🛠 Tech Stack
💼 About This Role
You'll own B2B email marketing execution across demand generation and lifecycle programs at ChowNow, a leading off-premise restaurant technology platform. You'll drive pipeline and revenue by building, launching, and optimizing prospect nurtures and sales enablement emails using Marketo and Outreach. This is a hands-on role reporting to the Senior Manager, Lifecycle Marketing, with no direct reports.
🎯 What You'll Do
- Execute and optimize B2B email programs to drive MQLs, SQLs, and closed-won revenue
- Build and optimize prospect nurtures and sales enablement email programs
- Manage campaign builds, QA, deployment, testing, and optimization in Marketo and Outreach
- Develop segmentation and personalization strategies using CRM and product data
📋 Requirements
- 2-3+ years of B2B email or lifecycle marketing experience
- Proven experience driving MQL, SQL, and revenue impact from email
- Hands-on expertise with Marketo and sales engagement tools (e.g., Outreach)
✨ Nice to Have
- Familiarity with Iterable and ActiveCampaign
- Experience in SaaS or marketplace environments
🎁 Benefits & Perks
- 🏖️ Unlimited Paid Vacation
- 🩺 Rock solid medical, dental, and vision plans
- 🧑🍼 7 weeks baby bonding time + 8 weeks paid pregnancy leave
- 💰 Employee Stock Incentive Plan
- 📚 Student loan assistance or continuing education reimbursement
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