2h ago

Senior Product Marketing Manager - Aquata

Remote - US
full-timesenior RemoteFinancial Technology

Description

You will lead go-to-market and growth strategies for Arcesium's Aquata Data Platform, driving product marketing across sales, marketing, product, and client engagement in the B2B FinTech sector. Your work will involve market research, GTM planning, sales enablement, and content creation to help the platform reach target segments effectively.

Requirements

  • 7+ years in cloud-based data management tools/platforms focused on analytics, AI, or enterprise data management.
  • Product Marketing experience required.
  • Financial Technology experience targeting hedge funds, asset management, or private markets preferred.
  • Strong storytelling and ability to translate technical issues into business value.
  • Proven ability to craft compelling positioning and marketing content for enterprise software.

Responsibilities

  • Lead market research to identify ideal customer profiles and buyer personas for Aquata in the Mid-Market segment.
  • Drive go-to-market strategy and execution for Aquata across Mid-Market and Enterprise segments.
  • Create sales enablement content like battlecards, fact sheets, and messaging kits.
  • Produce high-volume marketing collateral including case studies, one-pagers, and whitepapers.
  • Analyze data to assess product marketing performance and provide segment insights.
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