5h ago

Product Marketing Manager - Mobile and Apps

London, England, United Kingdom

$54,157-$97,543 / year

J
full-timesenior HybridEntertainment

🛠 Tech Stack

💼 About This Role

You'll drive strategic marketing plans for major mobile app titles at The Pokémon Company International. You'll lead campaigns across EMEA, collaborating with cross-functional teams to align on messaging and goals. This role offers the chance to work on beloved brands and global campaigns that engage millions of fans.

🎯 What You'll Do

  • Develop strategic marketing plans for major mobile app titles.
  • Lead marketing campaigns for product launches and feature rollouts.
  • Own data collection, analysis, and reporting for marketing performance.
  • Manage creative development from brief through delivery.
  • Build and track marketing budgets; conduct ROI analyses.

📋 Requirements

  • At least 6 years of mobile game product marketing experience in Europe.
  • Bachelor's degree in a related field or equivalent experience.
  • Extensive knowledge of digital and mobile industries.
  • Proven track record of success in marketing campaigns.
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