Tech Stack

Description

You will lead CarGurus' organic traffic growth by shaping strategy for AI search and social platforms, driving testing and conversion optimization, and communicating insights to executives. Your work will cement CarGurus as a top organic result in automotive search across the US, Canada, and UK.

Requirements

• 8+ years of professional experience in SEO, preferably in-house and enterprise-level
• Strong understanding of SEO principles and recent AI trends
• Strong critical thinking and problem-solving skills to identify strategic opportunities
• Ability to concisely synthesize and communicate insights to senior leadership
• Proficiency in data analytics tools (Looker, Google Analytics) and SEO tracking platforms

Responsibilities

• Proactively communicate AI search trends and strategic priorities to senior executives and board-level audiences
• Define and size opportunities, strategic priorities, and roadmap for organic AI/social growth
• Oversee execution and optimization of SEO campaigns across AI engines and social platforms
• Optimize landing page conversion rates at various stages of the customer journey
• Analyze marketing data, conduct A/B testing, and report on SEO/AI performance to the Executive Team